Five On Page SEO Mistakes that Could Sink Your Rankings
What website owner hasn’t published a web page, without first doing the keyword research to know whether your new page has a chance of getting traffic? Of course, these types of SEO mistakes hardly warrant an article. It’s the systemic on page SEO mistakes that you should be worried about.
There are certain on page SEO mistakes that if left unchecked could dampen an otherwise sound SEO strategy. We’re going to identify a few of these mistakes in this piece so that you know if your site is at risk.
Mistake 1 – Poor Content
Creating content that doesn’t solve a problem or that is poorly written is one of the worse things that you can do for your SEO. The search engines have placed user experience at the center of business model.
This means that if you took two sites that were identical in backlinks, domain age and page load speed but one website has high quality content; while the other has poor content – the one with the good content will almost always win.
Mistake 2 – Duplicate Content
Duplicate content is content that is either copied directly from another website or that is very similar to content on another website. While it’s difficult to create content that is 100% unique, creating content that is 85% unique is a much more practical goal and generally anything less than this can lead to search engine problems.
The best way to determine how unique your content is would be to use a plagiarism checker such as Copyscape. The nice thing about these types of tools is that if it turns out that you do have duplicate content, the tool actually highlights the portion of your content that is duplicated. This makes it possible for you to improve your content without having to rewrite the entire page.
Mistake 3 – Too Much Flash
Since search engines can’t read flash content, minimizing the amount of flash on your website is generally considered a best practice. The good news is that if you do have a lot of flash content on your website, you can generally replace it fairly easily by using HTML5.
Mistake 4 – Unoptimized Website URL’s
Have you ever seen a web page URL that has all types of different characters in it such as question marks, tildes and etc.? These types of web page addresses make search engines have to go through extra steps to determine what the web page is about. On the other hand, web page URL’s that have keywords in them are SEO friendly because search engines can see the keywords and use them to help determine what the web page is about.
Mistake 5 – Too Many Page Errors
Having multiple website errors can pull down the search engine rankings for an otherwise highly SEO friendly website. The types of errors you need to watch out for are broken pages, internal links to pages that temporarily redirect somewhere else or duplicate page errors that result from the non www version of site not being permanently redirected (a 301 redirect) to the www version.
If after checking your site for errors, you come across the mistakes we’ve described in this article – don’t panic. The good news is that just the fact that you’re aware of your SEO problems means that you’re that much closer to a Panda-proof website.
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