How to Create Social Media Content Calendar ?
As consumer behavior shifts towards social buying, more and more businesses are turning to social media to generate leads and sales.
While many companies used to treat social media solely as a way to create awareness, today many marketers consider social media to be a vital part of their lead generation. However, one of the challenges that marketing teams face in their pursuit of leads and brand awareness is the amount of time that it takes to run a successful social media campaign.
The good news is that there is a proven way to manage social media campaigns effectively—it’s called a social media content calendar. They work much like a regular calendar, except you use it to schedule your social media messages.
In a matter of hours, you can schedule quality posts for the weeks and months ahead thereby ensuring that your current followers are happy and you can attract new ones.
Here are Eight Steps for Creating a Social Media Calendar.
Step 1: Create a Spreadsheet
Creating a spreadsheet is usually the very first step in creating a social media calendar. You start by setting up everything on a worksheet. Recommended spreadsheets include Google Sheets and Microsoft Office Excel. You can put the days of the week on the top line of the sheet. Next, add a line to represent each week of the year; this will separate your content by weeks. You may also want to use different colors to make it easy to identify the days from the weeks.
Step 2: Add Holidays and Events
This step involves you doing a Google search to find out the type of events that are scheduled in your industry. Make sure you incorporate a nice mix of them into your social media content calendar. Those who work in the fashion industry can look up all the key events that will be held throughout the year. Some examples include New York and Paris Fashion Week, trade shows, and expos. However, if you are a healthcare expert, you should identify each and every awareness days, weeks, and even months. Events should be entered in particular delays.
Step 3: Identify Content Themes
You should seriously consider what your audience would like to see, the ways you can educate and entertain them. You need to give them a reason to keep coming back to your page.
Also, it is essential that you identify the internal priorities of your business. For instance, those in the fashion world should pick selling clothing as their top priority. Musicians would choose selling albums as their primary goal. You should think about how you can successfully incorporate the business priorities you have into your social media content.
After you have compiled a great list of themes, proceed to assign two of them to every day of the week of your social media content. A 60/40 or even 80/20 split between content that is enlightening and entertaining is ideal for the promotion of the services or products of your business.
Step 4: Generate Topics for Every Theme
After setting up your items, it is best that you select the most suitable topics for your themes. It is also important that you take your time during this step so that you can make sure that you produce the type of content that your followers will appreciate; this can be done by researching the content that people are very interested via tools like BuzzSumo. The theme that you select should also resonate with your audience. For instance, if food is your theme for Monday, then you simply need to search food in BuzzSumo’s paid version, and a list of widely shared food-related headlines will appear for you to choose from.
Step 5: Detail Individual Posts
The amount of content for your social media calendar should be regularly maintained regardless of your frequency of posting. People who are fortunate enough to be employed in large corporations automatically have abundant resources at their disposal.
These resources make it both possible to create and publish as much as you wish. On the other hand, if you work in a small company then you should strive to post at least two pieces of content per day.
Step 6: Social Networks are not the Same
While it may appear that there’s a lot of overlap between social media platforms, the reality is that they aren’t all the same. Not only do some social media platforms have a different focus but many attract vastly different audiences. So be sure to take the platform into consideration when planning your content calendar.
Step 7: Plan Ahead and Follow up
Effectively keeping track of what people are posting requires companies to have the knowledge and a real understanding of when and how to organize posts promptly. The goal is to know which hours of the day, your followers are most active and responsive to the content you publish. The posts should also be scheduled.
Step 8: Holiday Events
It is important to incorporate holidays into your social media content scheduling, as well.Holiday events that you recognize can be small or major. Along with the commonly known holidays like Easter, Valentine’s Day, and Christmas do not be afraid to add different holidays such as International Talk Like A Pirate Day and Siblings Day to your calendar to make it stand out.
The strategy is also an excellent way by which you can fill a posting schedule and keep it interesting at the same time. This is because people tend to read content that is relevant and timely. Furthermore, this is a setting that can immensely improve engagement on your posts.
A social media calendar is a time saver that avoids the headaches of frantically searching for original early morning tweets and Facebook posts to keep your audience updated on what is going on in your company.
However, pre-scheduled social media content, no matter how awesome they might be are not enough to grow your social media presence. Valuable content should accompany the social media calendar. But so too should breaking news and constant interaction with your followers. Fortunately, your social media calendar should help you achieve both. So, keep these tips in mind when developing your social media calendar and the sky is the limit.
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